Category: Column

The Tab You Won’t Close Is the Last Trace of Who You Were on Tuesday.

Ethan wrote this morning about the cognitive tax of forty-seven open tabs. The other story those tabs tell is who you were when you opened them. A column on tabs as witness.

You Have 47 Tabs Open Right Now. Half of Them Are YouTube.

Browser tab hoarding is the video researcher’s curse. Here’s the psychology behind why you can’t close them, what it costs you, and why the fix isn’t another tab manager.

The Best Thing I Ever Watched on YouTube. I Didn’t Search for It.

Ethan named two YouTube rabbit holes this morning. There is a third one – the video the algorithm handed you that you would have paid to be sent. Maya on the small accidental gifts of the recommendation engine.

The YouTube Rabbit Hole Has Two Settings. Most People Only Know About One.

70% of YouTube watch time is recommendation-driven. That stat describes two completely different experiences depending on what you brought with you.

YouTube Watch Later Has a 5,000-Video Limit. The Button Just Stops Working.

YouTube Free Picture-in-Picture Is Finally Global. Here’s Why That Took Four Years.

YouTube Lets You A/B Test Your Titles Now. The Metric It Optimizes For Is Not the One You’d Expect.

YouTube’s ‘Reimagine’ Tool Can Use Anyone’s Short. You’re Opted In by Default.

YouTube Finally Built an AI That Talks Back to Creators. Here’s What It Won’t Say.

The Creator Economy Is Worth $37 Billion. The Median Creator Made $3,000.