YouTube Finally Has a Real Collaboration Feature. The Revenue Split Is Still a Handshake Deal.
YouTube now lets up to 5 creators appear under a single video with Subscribe buttons. The revenue split is still 0%. Here is what that combination means.
The Audio Was Removed for Copyright. The Comments Still Know What It Was.
Ethan wrote this morning about the new YouTube tool that fills the silence with four AI tracks. The evening complement is what is actually in the silence.
980 Million Copyright Claims in Six Months. YouTube’s Fix Is Four AI Tracks.
YouTube added a Create button to the Replace Song tool in Studio. Four AI tracks, claim released, no re-upload. The music industry paid $12B in context.
The Part You Rewound. The Person You Were When You Did.
YouTube’s Most Replayed graph turned four years old today. Ethan wrote about what it tells creators. Maya’s evening complement is what each rewind quietly says about the viewer who chose to go back.
YouTube’s Most Replayed Graph Turned 4 Today. Most Creators Have Never Looked at It.
YouTube’s Most Replayed heatmap launched May 19, 2022. Four years later, most creators still treat it as a viewer tool – not one of the most honest signals in their analytics.
YouTube Didn’t Build a Podcast App. It Built the Biggest Podcast Platform Anyway.
YouTube holds 31% of weekly US podcast listeners – not because it built podcast tools, but because podcasting grew until it needed cameras.
BrandConnect Is Dead. Here’s What YouTube Creator Partnerships Actually Changes.
YouTube replaced BrandConnect with Creator Partnerships in March 2026. Gemini-powered, zero commission, 3M creators. Here’s what that actually means.
The Premiere Came Back. The People Who Stayed Up Were Already in the Room.
YouTube announced its first formal pilot season this week. The audiences who already gathered for the Smartphone Awards and the Project for Awesome have been holding the room for years.
YouTube Ran Its First Pilot Season. The Part the Pitch Deck Didn’t Mention.
YouTube Brandcast 2026 unveiled a formal Creator Shows Slate with 20+ series, Emmy campaigns, and Oscars rights starting 2029.
The Outro. The Smallest Room on YouTube.
Most viewers leave before the credits roll. The audience that stays is the smallest room on YouTube. The outro is who is talking to it.